Dynamics of the Photobooks Market
Tiffany Jones
Overlapse
English
Softcover
Second Printing
124 pages
110 x 160 mm
2019
ISBN Not Available
While artistic concerns involving photobook design and production are commonly discussed in critical terms, marketing and economics issues are less so. A possible explanation is that photobook publishers are inclined to approach their business from the perspective of it being arts-based and, “The arts have for too long simultaneously spurned and feared business; mystification has kept both business and the arts from learning from each other.” (Labossiere)
With shifting publishing and distribution paradigms, photobook publishers must do more to attract new audiences for their businesses to survive. In this research, Photobook buyers are asked about their interests, preferences and purchasing habits; sellers are asked about their business operations, sales volume and marketing and promotional activities; publishers are questioned about their funding sources, distribution channels, and prospects for future viability.
(source: https://www.thelibraryproject.ie/collections/latest-arrivals/products/dynamics-of-the-photobooks-market-tiffany-jones)
About the Artist
Tiffany Jones (b. 1973, Canada) lived in upstate New York before moving to London in January 2006. Jones studied photojournalism in college, and focused on street photography for a number of years. Founder of the visual arts publishing imprint Overlapse Photobooks which is now my full-time focus.
In 2016 Jones completed an MA in Publishing from Oxford Brookes University graduating with distinction. Their research dissertation is entitled Current dynamics of the photobooks market, future publishing viability, and potential for audience expansion.
tiffanyjones.co.uk
(source: http://www.tiffanyjones.co.uk/information/)
About the Publisher
Overlapse is an independent visual arts and photobooks imprint based in London UK, founded in 2015 by publisher Tiffany Jones. They primarily publish books focused on storytelling. Their subjects and stories address social, cultural, and environmental issues, with themes connected to human experience.
overlapse.com
(source: https://www.overlapse.com/about/)
