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The Pink & Blue Project
JeongMee Yoon

The Pink & Blue Project, JeongMee Yoon

The Pink & Blue Project, JeongMee YoonThe Pink & Blue Project
JeongMee Yoon
Geonhi Foundation

Text by Young June Lee, JeongMee Yoon and Richard Vine


176 pages
220 x 250 mm
ISBN 978899186502093600


Why do girls love pink toys, and boys love blue ones? The fine arts photographer Jeongmee Yoon poses this question in her work, The Pink and Blue Project, for which she began photographing Korean and American girls and boys in their rooms in 2005. The gender-specifi c color schemes quickly established themselves as an overarching phenomenon, independent of cultural or ethnic background. Yoon’s impressive portraits, for which she spent hours carefully arranging pink or blue objects, question these color codes and the consumer habits of both parents and children. They reveal the connections linking gender identity and social norms, consumer culture, and media. She continued this project by visiting the children years later and capturing how their favorite colors had changed. Jeongmee Yoon was awarded the ILWOO Foundation Prize for her project.

About the Artist
JeongMee Yoon, born in 1969 in Seoul, South Korea, graduated from Department of Photography, Video and related Media, School of Visual Arts (M.F.A.), New York, in 2006.

About the Publisher
Geonhi Foundation was established in 2001 as a nonprofit art foundation. It contributes to the development of culture and art, and to cultural education for the public for the formation of a creative media environment, through its support of photography and media art production and research activities.

Further Information

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