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New Ways of Photographing the New Masai
Jan Hoek

New Ways of Photographing the New Masai by Jan Hoek

New Ways of Photographing the New Masai
Jan Hoek
Art Paper Editions


Edition of 1000
72 pages
240 x 330 mm
ISBN 9789490800192


Dutch artist Jan Hoek engages with the nasty, funny, painful or touching things that happen when photographing people. His work reflects the often tricky ethics involved in the relationship between the photographer and model. Hoek saw the Masai people photographed time and again in the same way: jumping in a natural setting while wearing traditional clothing and jewellery. Nowadays, however, more Masai are living in towns with all the modern conveniences that entails, like mobile phones, cars and trendy sneakers. For this photo series, he gathered seven urban Masai in an attempt to find a new way to photograph them. The resulting portraits are both personal and absurd.

About the Artis
Jan Hoek (1984) is artist and writer. In his work he is always attracted to the beauty of outsiders worldwide and always keen to collaborate intensively with people that normally are overlooked and create together a new image. He photographed movie stars like Nairobi based motor taxi riders, a Amsterdam based ex heroine addict who always dreamed of being a super model, created psychedelic zines about the sex tourist capital of the world Pattaya, and made a serie about the Maasai who do not identify with the jumping stereotype image. In the universe of Hoek the ‘normal’ people are the strangers and the outsiders are the funky rulers of this planet.Hoek‘s work is shown at places such as Foam (Amsterdam), Unseen Festival (Amsterdam), Photoville (New York), Fomu (Antwerp) and Lagos Photo (Lagos).

About the Publisher
APE (Art Paper Editions) is an independent publishing platform founded in 2010 by Jurgen Maelfeyt of Ghent-based design studio 6’56” APE focuses on the book as an exhibition space and makes publications in close collaboration with artists, writers, institutions, galleries, and other cultural protagonists. Publications are crafted to the highest standard. Many of our publications are acquired by institutional libraries such as Moma, Centre Pompidou and Macba amongst others.

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