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From Polaroid to Impossible: Masterpieces of Instant Photography – The WestLicht Collection

From Polaroid to Impossible

From Polaroid to ImpossibleFrom Polaroid to Impossible: Masterpieces of Instant Photography – The WestLicht Collection
Edited by Achim Heine, Ulrike Willingmann, Rebekka Reuter and Peter Coeln.
Hatje Cantz
English and German

Text by Florian Kaps and Achim Heine

192 Pages
255 x 325 mm
ISBN 978377573221


The art of Polaroid – the first presentation of the legendary instant film‘s fascinating range of materials and techniques, published on the occasion of the exhibition, August 2011.

While the world evaporates into the digital, the anachronistic Polaroid snapshot dominates media and advertising. The recent sale of the photography collection owned by Polaroid’s inventor Edwin Land to the Viennese photography museum WestLicht marks an art-market trend toward the analog. Beginning in the sixties, Polaroid supplied artists around the world, from Ansel Adams to Andy Warhol, with each one of the imperium’s latest products. In return, 4,400 works by 800 photographers found their way into the company’s International Collection at their European headquarters near Frankfurt am Main. In 2008, when the last instant film factory was rescued from demolition by the company Impossible, the founder’s commitment to collecting could be carried on as well. This publication features selected Polaroid masterpieces and new Impossible instant photography by contemporary artists such as Stefanie Schneider and Nobuyoshi Araki.

About the Publisher

Hatje Cantz is a German book publisher specializing in photography, art, architecture and design. It was established in 1945 by Gerd Hatje and has offices in Stuttgart and Berlin. Hatje Cantz Verlag has a backlist of nearly 800 titles.

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